Social media is a cultural movement that shapes how your customers see your company, your products and your values.

3Strand Innovation LLC has worked with great companies around the world to create and implement business strategy, market research, website development, product design, and service experiences. We pride ourselves on understanding that every company’s needs are different. Our success will be directly related to our ability to collaborate with ease and provide solutions authentic to your culture. The internet has changed communication and nothing will be the same. There is new conversation on the horizon that includes everybody, 3Strands helps your company take an active role in that conversation. This new form of communication is about identifying who your customers truly are and by listening to them.
We help your company:
- Know what your customers are saying about you
- Participate in their conversations
- Understand their interests and drivers
- Engage them in a new way through social media

Don’t ask your customers what they want. Find out who they aspire to be and how your product can let them become that.

"Will my business resonate with people when it comes out next year? Will I capture enough of the market?"These are questions that come up over and over again from entrepreneurs, trying to assess if the Core Value Proposition of their business is strong enough to get results. Some of the best business opportunities like the iPod (all your music, all the time), Southwest Airlines (convenient low cost flights) or Google (organize the world’s information and make it universally accessible and useful) are the results of listening closely to changing customer needs and finding new market opportunities to meet them.

We take a deep look at bother market statistics (how many people do something and how often) and ethnography (why they do something and how they go about doing it) to understand how to open up opportunities for your offerings.

Getting 1,000 words out of a picture is easy. It’s putting in the right 1,000 words that’s hard.

Our approach to the branding process is to build up a series of original, authentic, and engaging experiences through customer touchpoints with your company. Whether it is a product, website or marketing material, these touchpoints are intimately tied to a holistic brand. If your customer can see, touch, hear, taste or smell an offering, it is an opportunity to build another memorable experience. From when someone first hears about your offering to the first experience of using it, and finally to when they tell others about it, we help you develop relationships with customers that are remembers, appreciated and chosen time after time.

“What business entrepreneurs are to the economy, social entrepreneurs are to social change.”

– David Bornstein

We believe that truly sustainable design is something that impact people, profit and planet. We’ve been lucky enough to have encountered and worked with some amazing social entrepreneurs in our lives. From making sneakers more sustainable to creating a brand that supports victims of human trafficking, we’ve made it part of our mission to always spend at least 20% of our resources and skills helping organizations bring a positive change to their communities and environments, while being economically sustainable.

Create auspicious goals. Design smart strategies. Implement real solutions.

Design has the ability to ignite new business growth. Part desire, part create problem solving, part bottom-line responsibilities, 3Strand specializes in creating original value by using an organization’s unique strengths to solve unmet customer needs. For companies that are enthusiastic about improving their innovation processes or expanding into new markets, we work with your team to define project goals, connect you with third party specialists, and lead teams through the development process. Working in a collaborative effort with our clients, we focus on meeting your goals while leaving behind criteria to help assess and refine for future development.